Digital Marketing Manager - For An International Fintech

Job Title: Digital Marketing Manager

Reporting Relationship: Ghana Managing Director or Head of Marketing

Group: Marketing

Location: Ghana

About Us:

Our Client is revolutionizing African loyalty marketing via an integrated, mobile payment

driven, loyalty network, offering rewards for underbanked consumers and data-driven profit for

companies. We are seeking a dynamic and experienced Manager to join our team and lead the

successful delivery of our partner projects.

Job Summary:

As the Digital Marketing Manager, you will play a critical role in driving the company’s marketing

strategies in Ghana and supporting our global marketing initiatives. This position requires a

strategic thinker and a hands-on executor who can balance partner marketing workflows,

execute localized plans, and leverage marketing technology to optimize campaigns. You will

collaborate closely with internal and external stakeholders to deliver impactful results.

Key Accountabilities:

● Strategic Marketing Execution

● Partner Marketing

● Marketing Technology & Analytics

● Collaboration & Reporting

Responsibilities:

● Manage and execute the company’s Ghana Marketing Plan, ensuring alignment with

the company’s broader marketing strategy.

● Work closely with the Ghana Agency of Record (AOR) to implement effective local

marketing campaigns.

● Support public relations initiatives, including crafting press releases, liaising with media

outlets, and managing reputational messaging.

● Oversee and optimize the partner marketing workflow, ensuring seamless collaboration

with external partners and stakeholders.

● Build and maintain strong relationships with partners to support joint marketing

initiatives and maximize ROI.

● Define and implement the company’s marketing technology stack, ensuring tools are

optimized for campaign tracking, automation, and reporting.

● Deliver weekly, monthly, and quarterly business development funnel reports, providing

actionable insights to the marketing and sales teams.

● Collaborate with cross-functional teams to align marketing efforts with business goals.

● Support the Head of Marketing in reporting on campaign performance and identifying

areas for improvement.

Preferred Skills:

● Ability to see the big picture while managing the details of execution.

● Skilled at analyzing data to measure campaign performance and identify trends.

● Strong interpersonal and communication skills for cross-functional teamwork.

● Exceptional organizational skills to manage multiple campaigns and deadlines.

● Understanding of the Ghanaian market and customer behavior is required.

Education and Experience:

● Bachelor’s degree in Marketing, Communications, Business, or a related field.

● Minimum 5 years in digital marketing, with experience in fintech or loyalty software

preferred.

● Strong expertise in marketing technologies (e.g., CRM, email marketing, analytics

platforms).

● Proven ability to manage marketing workflows and execute marketing strategies.

● Experience in public relations and collaborating with external agencies is a plus.

What We Offer:

● Competitive salary and benefits package.

● Opportunity to work with a passionate and innovative team.

● Professional development and growth opportunities.

● Flexible work environment, including remote first work.

● Engaging and collaborative company culture.

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