Digital Marketing Manager

A Reputable Company

Job Summary

Create the group digital marketing strategy and digitalization process and translate them into effective plans that ultimately add value to the customer and contribute to the achievement of business goals and organizational performance.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create adapted sales offerings
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints of our Customer Journey
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Design and implement the company's digital roadmap.
  • Create the bridge between data and the business operations to gather customer insight from the data
  • Maintaining a balance between business and technology.
  • Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
  • Problem-solving: ability to generate creative solutions to deal with operational problems remotely

Qualifications and Requirements:

  • Bachelor’s Degree or equivalent certification (Digital Marketing) or related field.
  • Minimum 5 years of professional experience in a similar role;
  • Multi-national exposure is a major plus; Machinery Experience (or B2B company) is a major plus of which 3 years in a leadership role.
  • Good Planning, Prioritizing, & Organizing skills, with strong Follow-up.
  • Strong knowledge of Marketing Plans’ and Activities’ preparation and execution.
  • High exposure and awareness of Social Media, Branding, and Promotional Activities.
  • Good exposure to External Service providers (Websites, Advertising agencies, Promotional agencies
  • Strong Verbal and Written Communication skills, with the ability to prepare News Letters,
  • Strong internet and IT skills (Internet collaborative tools, knowledge of devices, collaborative workspaces, Networks, Gsuite).
  • Good Negotiation Skills.
  • Possess personal qualities of Integrity, Respect, and Commitment to the corporate mission.
  • Excellent Interpersonal, Communication, Collaboration, and Influence abilities.
  • Customer-Centric.
  • High energy with a strong Drive for results.
  • Creativity and Innovation, with the ability to come up with new ideas and initiatives.
  • Inclusiveness and ability to work well with different cultures and working environments.
  • Ability to lead and coordinate efforts of the team in multiple locations
  • Analytical skills
  • Fluency in languages: English

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Accra & Tema Region
| Full Time |
A Reputable Company
Accra & Tema Region
| Full Time |
A Reputable Company
Accra & Tema Region
| Full Time |
A Digital Marketing Company
Accra & Tema Region
| Full Time |