The Digital Community Manager will be responsible for building and engaging Betika’s online community around the brand, products, or service. He/she will be charged with maintaining a vibrant online community by carrying out engaging social media campaigns, amplifying the brand’s activities while pushing our product, creating, and executing a social media calendar that will guide the running of the different social media assets.The Digital Community Manager will work closely with the creative and marketing teams to produce and execute regular social media campaigns that will speak to the strategic plan of the department and the organization.To be successful in this role, he/she will need to have deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. They must have an outgoing personality as in-person networking will be critical for this role.ResponsibilitiesContribute to social media strategy development and implementation by; Analyzing the social media marketing strategy, plans and making recommendations for improvements.Working with marketing and creative teams to develop social media marketing campaigns, setting objectives, and reporting on ROI.Performing research on current benchmark trends and audience preferences.Develop a content plan and implementation strategy. Effective management of Betika’s social media content on all platforms through: Briefing the creative team of desired content, overseeing production, and pushing the content on Betika’s social media accounts.Use analytics tools and monitor social media outlets, online forums, blogs etc.Collaborate with the social media customer service team to ensure that customers are handled in a timely and engaging manner and build a brand persona that customers relate to and look forward to engaging with.Publish content that meets the brand’s communication style and that is compelling and unique.Guiding Betika’s interactions with customers and other stakeholders via the company’s social media accounts in an engaging manner.Using approved pool of influencers and onboarding of new and strategic ones to drive the brand’s agenda and holding them accountable to deliver value to Betika.Build the brand’s online presence and fosters stronger relationships between the brand and the public.Deploy social listening tools to monitor positive/negative comments and topic trends and strive to boost engagement, resolve any potential conflicts that may affect brand reputation.Devise and implement community communication initiatives.Analyse web traffic and relevant community metrics.Communicate community feedback to relevant internal stakeholders. Monitoring the effectiveness of Social Media engagements on all platforms by: Setting key performance indicators (KPIs) for social media campaignsUsing appropriate social media tools to measure and report performance.Design and implement relevant performance metrics to measure customer engagement and retention targetsDeploying social listening tools to monitor positive/negative comments and topics and striving to boost engagement and urgently resolve any potential conflicts that may affect brand reputation.Monitor Competition Activity on Digital ChannelsIdentify conversion points and optimize user funnels.Proactively develop and deploy digital campaigns to increase our market segment.Monitor trends and topics within the online space and leveraging on ongoing conversations to keep the brand current and relevant.Anticipate potential problems that may negatively affect brand reputation and address them with solution recommendations.Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.Liaise with external agencies or journalists to ensure accurate brand representation. Creating and executing a social media calendar that will guide the running of the different social media assets.Generating comprehensive reports on overall community sentiment and topic trends and notable trends and providing meaningful feedback.Researching social media trends and recommending changes and trends that are relevant to the company’s marketing activities.Influencer onboarding and management with key focus on value and profile fit to the organization’s brand persona and overall strategy.Qualifications A bachelor’s degree in marketing, or related field with a Professional Certification in Marketing from a recognized Institution.A minimum of 5 years hands-on experience in digital community management/Social media management with a successful record of accomplishment in planning and leading community initiativesExperience in planning and executing media communication across multiple channels.Working knowledge and understanding of digital analytics tools SEM, SEO, Google Analytics.Excellent writing skills in English and local social languages that appeal to social media communities, proficiency in the development of quirky, fun filled content.Demonstrable strong analytical skills and data-driven thinking.Great project management and organizational skills.Familiarity with various social media platforms, must be digital savvy.Ability to identify and track relevant community KPIs.Ability to interpret web traffic and online engagement metrics.Natural leader of people with excellent managerial and inspirational skills.Demonstrable ability to make business decisions and judgement.Must have a finger on the pulse of popular culture and contemporary trends.Formidable team player with excellent interpersonal, communication (written and verbal) and presentations skills.Highly intuitive and a great problem solerMust exhibit a clear understanding of the sports world in general with in-depth knowledge of football, football teams, players, and global leagues.
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