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1 week ago
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Demand Generation Manager

Project Growth

Marketing & Communications

Confidential
  • Minimum Qualification :
  • Experience Level : Entry level
  • Experience Length : No Experience/Less than 1 year

Job Description/Requirements











Our client is a rapidly growing industrial startup looking for a







Demand Generation Manager to drive scalable marketing efforts. This role is ideal for a marketer experienced in executing multi-channel campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

  • Campaign Development: Lead the development and execution of integrated marketing campaigns focused on key industries and use cases to generate leads.
  • ABM Execution: Implement Account-Based Marketing (ABM) tactics, leveraging webinars, email campaigns, and paid media to engage target accounts.
  • Stakeholder Collaboration: Work with internal teams, including product marketing, sales, and operations, to align campaign strategies.
  • Lead Generation: Develop and execute programs to drive lead acquisition and product adoption at scale.
  • Multi-Channel Engagement: Design engagement programs tailored to the buyer’s journey across various audience segments.
  • Content Development: Support content creation efforts to develop promotional materials and compelling brand stories.
  • Agency Partnership: Collaborate with external agencies for campaign asset development and execution.
  • Performance Analysis: Measure and report campaign effectiveness, optimizing strategies based on performance insights.
  • Communication: Maintain clear and frequent communication with stakeholders regarding strategy, goals, and results.

Qualifications

  • Experience:
    • 3+ years of B2B marketing experience, ideally in a SaaS environment.
    • Familiarity with multi-channel marketing strategies, including ABM (nice to have).
    • Knowledge of B2B and SaaS metrics; experience with enterprise sales teams is a plus.
    • Experience using data insights to optimize marketing funnels and improve lead conversion rates.
  • Skills:
    • Understanding of marketing channels, including email, ads, and events.
    • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
    • Strong project management and cross-functional collaboration skills.
    • Excellent communication skills, with the ability to present complex ideas clearly.

Preferred Traits

  • Highly motivated and results-driven.
  • Adaptable and innovative in marketing strategies.
  • Comfortable working independently and within a team.

Opportunity

This is an exciting opportunity to scale the marketing efforts of a fast-growing startup. You’ll lead impactful campaigns, collaborate with dynamic teams, and leverage ABM and multi-channel strategies to drive measurable business growth.

Application Process

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets












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