Copywriter and Content Creator

A Reputable Company

Job Summary

We are looking for a Copywriter and Content Creator We are looking for a copywriter and content creator whose job description is to create engaging content that is disseminated across various channels. These channels may include print, television, digital, and/or social. Copywriters produce error-free content and have the skills and attention-to-detail to edit their own work. The copywriter aspect of the job will often balance many projects at once and seamlessly contribute to multiple aspects of the company's marketing mix. As a content creator, your various tasks include writing articles for the company's pages, e-books, videos, and social media posts. You should also be adept at promoting content on social media as well as be familiar with digital publishing and generating traffic and leads for new businesses. You would need to have the ability to blend our company's content guidelines with creativity. Having a unique voice and personality is an important and distinguishable asset.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

  • Write high-engagement content that reflects the brand's personality and voice
  • Collaborate with Marketing and Customer and customer to develop a variety of content marketing materials
  • Produce error-free content that adheres to the company's style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with short deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Research on industry-related topics
  • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
  • Utilize various digital publishing platforms to create structured drafts
  • Target content to specific audiences and focus on trending topics
  • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
  • Conduct keyword research and employ SEO best practices to optimize content
  • Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)


Qualifications and Requirements:

  • Bachelor's degree, marketing, or a related field
  • Experience uploading content to various content management systems such as WordPress, Joomla, Drupal, Shopify, Wix, XSitePro etc.
  • Demonstrated success in managing a business social media presence
  • Experience in producing copy for digital, print and broadcast channels
  • Proficiency with Microsoft Office software, including Word, Excel
  • PowerPoint, Communicator and Outlook
  • Proven experience as a copywriter or related role
  • Excellent time-management and organizational skills
  • BSc/BA in marketing, English, journalism or related field


Preferred Skills:

  • Article Writing
  • Business Writing
  • Content Curation
  • Content Development
  • Content Marketing
  • Content Management
  • Content Management Systems
  • Content Strategy
  • Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis, and acronyms
  • Solid understanding of SEO concepts preferred

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