Copy Writer/Creative Strategist

Anonymous Employer

Creative & Design

1 month ago

Job Summary

An advertising company in Accra is currently recruiting for experienced Copy Writer/Creative Strategist with working knowledge in the Advertising industry.

  • Minimum Qualification:Degree
  • Experience Level:Entry level
  • Experience Length:2 years

Job Description/Requirements

Responsibilities:

  • Come up with creative concepts and content to build clients’ brands
  • Ensure top-notch production of concepts through all media forms. (Radio, TV, Press, Flyer e.t.c)
  • Ensure that copy and content are consistent with clients’ brand specifications
  • Come up with PR write-ups and press releases to push client brands
  • Come up with innovative ideas to nurture/build brands (BTL, ATL)
  • Lease with client service to create exciting PowerPoint presentations
  • Prospecting for new businesses or clients
  • Be highly creative and imaginative, and curious about new trends in the advertising industry
  • Be skilled in writing clear, concise, and grammatically correct copy
  • Understand the different language styles that appeal to various target markets
  • Building an environment for the creative team to work in and overseeing their ideas and projects
  • Taking responsibility for the creative philosophy and the standard of output across the agency or department
  • Developing ideas for advertising or promotional campaigns
  • Pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house
  • Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented
  • Liaising with clients to keep them informed and to highlight any issues
  • Understanding the commercial aspects of the agency or marketing department


Requirements And Skills:

  • Proven experience as a Creative Director/Copy Writer or in a similar creative role
  • Hand-on experience in the creative process, marketing, graphic design, and brand development
  • Excellent working knowledge of software such as Photoshop, Illustrator, InDesign etc.
  • Outstanding leadership and organization skills
  • Exemplary interpersonal and analytical abilities
  • BSc/BA in advertising, fine art, design or relevant field; MSc/MA will be considered an asset

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