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Consumer Marketing, Public Relations and Media Executive

MeQasa Ltd

Marketing & Communications

Real Estate Confidential
New
1 week ago

Job Summary

Are you passionate about marketing in the real estate industry? Are you creative? Are you a good writer and enjoy writing? Do you have great communication skills? If you answered yes to the above, and would like to work in a vibrant startup space full of opportunities for self development, we have a job for you! https://bit.ly/3XM7xDM

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:2 years

Job Description/Requirements

  • Collaborate with sales, marketing, advertising, product design and product development team members to plan marketing campaigns
  • Create editorial and content creation calendars for various media platforms and outlets
  • Assist with the design, negotiation and placement of billboards; traditional media ads on TV and radio; social media ads and email blasts
  • Produce a brand style guide that best captures the company or client's voice and mission
  • Set, allocate and monitor the budget of each project
  • Conduct market research to determine consumers' needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
  • Research previous successful campaigns to understand what worked, what didn't and what can be improved
  • Review the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
  • Conduct market research on competitors to augment marketing effort
  • Cultivate relationships with potential customers—such as prospects and leads—to build the company's clientele
  • Monitor social media traffic to measure the public's perception of the company's brand
  • Analyse the results of campaigns and make changes to outlast competitors.
  • Establish and maintain relationships with consumers, client community, employees, and public interest groups.
  • Write press releases and other media communications to promote the company.
  • Prepare and edit organisational publications, including newsletters or industry reports, for internal and external audiences.
  • Update and maintain web content (Produce and edit content like social media posts, videos, e-books, infographics, presentation decks and webinars).
  • Confer with managers to identify trends and group interests and providing advice on business decisions.

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