Brand Activator/ Ambassador (Executive Level)

Key Responsibilities:
1. Develop Sovereign Brands Portfolio: Luc Belaire, Bumbu Rum & all SB brands that may be launched in Ghana – 40%.

• Pro-actively develop the sales of the brands in your region in the ON/OFF Trade and Urban Market ensuring consumer relationships are not just established but maintained through a high level of service.
• This includes visiting current and potential accounts - bars, restaurants, hotels, OFF Trade and nightclubs for the company's brands.
• Spending significant amounts of time in nightlife-type accounts in nights and evenings to drive sales and build relationships will be required to be effective.

KPIs

• Visit a minimum of 10 ON, 15 OFF Trade venues per week (based on a set call list).
• Visit a minimum of 10 different “nightlife” type venues per month.
• Conduct a minimum of 20 training sessions per quarter – targeting the top 20 outlets.
• Assist Distributor in developing the brands in the ON trade by actively leading brand sales activations.
• Luc Belaire and Bumbu listed and visible in the agreed top 20 ON trade venues in your region.
• Host a minimum of 12 Luc Belaire/Bumbu nightclub/lounge sales activations (minimum 18 bottles sold per event) every 6-month period.
• Achieve Bumbu cocktail and tot listings in 15 ON trade venues per month.
• Motivating, training & educating key customers in the ON, OFF Trade and Distributor Team members to ensure: Brand availability, Brand visibility, Brand activation.
• Work closely with Distributor team and OFF Trade sampling agency for weekly activities.
• Create a ‘core’ sampling team of 4 staff who would activate our brands in the ON trade.
• Recruit and have a good relationship with 10 Trade Militants i.e. bar/club owners, head-bartenders.
• Activation responsibility for the events including organization, co-ordination and set-up. A very hands-on approach is required.
• Ensure the brands are represented as per brand guidelines.
• Representing and promoting the brands at all touch points (SB team, Distributors, Customers, Consumers, Press).

2. Sales Function – 55%

• Work directly with the local sales team ensuring that they are informed of opportunities and are aware of the brands development and special edition promo packs.
• Proactively source new outlets in ON, OFF Trade and Urban market working within the distributor’s sales guidelines and offers.

KPI:

• Hit your volume sales targets for the week, month, year.

3. Reporting – 5%

• Build monthly report, providing:

o Consumer and trade insights

o Competitive activity and market trends

o Showcase results of SB brands activations

KPI:

• Complete and submit monthly SB reports, by the 5th of every month.

Profile of the Candidate

• Motivated, self-driven, personable, presentable and articulate with an ability to communicate at all levels from bartender to Managing Director.
• Experience as Brand Ambassador/Sales Rep/Trade Marketer would be a plus.
• Fluent in written and verbal English.
• Good planning, multi-tasking and organization skills.
• Ability to work autonomously, self-motivated who understands how to take the initiative but also must work well with others within a small team.
• Excellent presenter with controlled communication.
• Proven track record in a stand-alone role.
• Experience with retailers and distributors within Ghana essential with established relationships in the ON, OFF a bonus.
• Willing to travel extensively as required including nationally.
• Attention to detail.
• Natural interest for the W&S industry, previous experience essential.
• Aware and active on social media.
• International mind-set.
• Understanding of Superior Quality Brands.
• Computer literate, proficient with MS Office and building databases.

Location: Remote
Salary Range: Ghc 25,000/month