Job Summary

Accomplishes marketing and sales human resource objective by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:

  • Studies the dealership & customer base and the automotive retail market in the area to develop effective programs for soliciting business
  • Accomplishes marketing and sales objectives by planning, developing and implementing and evaluating advertising and merchandising
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitors share and competitors strength and weakness
  • Accomplishes marketing and sales human resource objective by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations.
  • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendation to strategic plans
  • Meet marketing anad sales financial objectives by forecasting requirements and preparing annual budget
  • Help improve product marketability and profitability by researching, identifying and capitalizing on market opportunities.
  • Provide information by collecting, analyzing and summarizing data and trends
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs.
  • Collaborate with the marketing team to creatively reach more potential customer
  • Establishes marketing goals to ensure market share and profitability of products and/or services.
  • Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
  • Develops and executes monthly and annual marketing budgets.
  • Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
  • Communicate with outside advertising agencies regarding ongoing campaigns.
  • Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
  • Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of- purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
  • Works with the dealer and general sales manager to develop upcoming ad campaigns.
  • Communicates marketing efforts to all dealership employees
  • Communicates with customers to determine their needs and interests.
  • Evaluate market reactions to advertising programs, media placement, and merchandising policy.
  • Seeks out and uses industry sources and consumer information.
  • Prepares marketing and other reports and presents them to dealership management.
  • Develops surveys and other marketing tools.
  • Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
  • Attends monthly managers meetings.


Qualification:

  • Qualification Required: Degree
  • Years of Experience: 5-7 years experience in management in corporate settings

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Accra & Tema Region
| Full Time |
Confidential
A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
Accra & Tema Region
| Full Time |
GHS 2,400 - 3,000