Job Summary

The role requires an innovator, a trendsetter, and a progressive and creative thinker who can connect 360° digital to all other aspects of client business and drive growth opportunities. This person must strive in a fast-paced environment and be comfortable in making decisions.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

The Account Manager (equivalent of post-sale Digital Marketing Strategist) is responsible for the successful management of digital strategy for client brands.

The Account Manager answers key questions such as how brands are communicated and experienced through digital interactions, and how 360 digital interactions fit into broader customer experiences.

Account Managers are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve the execution of strategies. They also have the responsibility of supporting the Head and Key Account Manager on Tier 1 accounts ensuring that client’s expectations are managed and met.

They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This position reports to the Head of Account Management Team in the region.

The Account Manager's function revolves around three key pillars.

i, Strategy

  • Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed objectives; Give strategy presentations to high-level executives
  • Manage strategy, ideation, and overall project scope
  • Construct media plans with the input of the Online Marketing team.
  • Write communication briefs, ensuring that creative and media are effectively integrated
  • Foster timeline development and monitors progress, ensuring deadlines are met
  • Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.  Develop a total understanding of online target audience and mindset modes.
  • Ensure constant awareness of all competitive activities within accounts.
  • Transmit campaign reports to clients that are produced by strategy delivery team.

ii, Internal

  • Work with internal teams to develop post-sale client strategies and ensure elite strategy execution  Review work prior to client review.
  • Provide leadership and support during execution.
  • Work with strategy delivery managers to ensure strategy delivery team is aligned to client requirements
  • Provide campaign performance reporting and analysis to clients
  • Ensure accountability is established during the project planning process
  • Achieve 100% realizations on all assigned accounts

iii, Relationship-Building

  • Develop strong, trusting relationships with clients and internal partners.
  • Manage client relationships and provide clients with excellent service and support.
  • Manage client expectations, bringing issues/concerns to client's attention before they become problems, offering potential solutions, and advising of potential delivery delays

Company Profile

Pulse is Africa's leading innovative media company. We inform & engage Africa's young audience and provide expansive media reach and creative marketing solutions to our partners. We have operations in Nigeria, Ghana, Senegal, Côte d'Ivoire, Kenya, Tanzania, Uganda, and Ethiopia and our brands have achieved notable success and market leader positions in these markets. As a digital marketing leader, Pulse offers digital services to leading international & local brands.

Pulse is part of Ringier AG which was founded in Switzerland in 1833. It has been a family run multinational media enterprise for five generations, with subsidiaries in 15 countries. Today Ringier
AG is the largest internationally operating Swiss media company, producing over 120 newspapers and magazines. It also runs printing plants, several radio and TV stations and well over 80 web and mobile platforms with a worldwide workforce of approximately 8,000 employees. With its over 180-year history, Ringier AG stands for a pioneering spirit and individuality, as well as independence, freedom of expression and diversity of information. The company’s hallmarks are excellence in production, journalistic quality and exceptional entertainment.

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A Reputable Company
Accra & Tema Region
| Full Time |
A Reputable Company
Accra & Tema Region
| Full Time |
A Reputable Company
Accra & Tema Region
| Full Time |
Accra & Tema Region
| Full Time |
GHS 2,100 - 2,400