Website cms & digital marketing officer

A Reputable Company

Job Summary

Perform duties of a Website CMS & Digital Marketing Officer

  • Minimum Qualification: Diploma
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description

A Reputable Company seeks the services of a Website CMS & Digital Marketing Officer


Job Title: Website CMS & Digital Marketing Officer


Job Location: Accra, Greater Accra


Job Description


Website

  • Managing our CMS; optimising SEO; ensuring content is up to date


Content

  • Writing engaging content for a variety of audiences that is consistent with brand guidelines


Social Media

  • Planning and coordinating a schedule of activity across Facebook, Twitter, Instagram, YouTube and other platforms to expand our social media audience base


Advertising

  • Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance
  • Maintain our presence on third party sites, keeping all messaging current


Email Marketing

  • Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results


Print

  • To coordinate the printing and production of our stickers, leaflets, some merchandise, including writing and proof reading
  • Organizing occasional print adverts


Brand Guidelines

  • To implement brand guidelines and ensure compliance in all areas of work


Reporting

  • Monitor report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate


Other duties 

  • Keeping up to date with the latest trends and best practices in traditional and online marketing and measurement. Undertaking any other duties as shall be directed by your manager


Qualification and Requirements

  • Minimum of a Diploma / degree level in marketing, software development or similar
  • At least 2-3 years’ work experience
  • Excellent organisational, interpersonal and communication skills
  • Strong writing skills with ability to produce compelling copy
  • Proof reading and editorial skills with a good eye for detail
  • Strong analytical and ICT skills
  • Ability to work on multiple projects at the same time
  • Ability to work as part of a team and individually
  • Excellent time management and prioritisation skills
  • Experience of managing and writing content for a website CMS
  • Google Analytics and SEO experience
  • Experience of managing social media campaigns
  • Experience of email, adwords and display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Knowledge of marketing principles and brand management
  • Knowledge of effective social media techniques 
  • Knowledge of web design and development
  • Knowledge of mobile app design will be advantageous

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