Key Duties and Responsibilities
Demonstrate ownership of, and communicate the strategic direction and objectives of the Sales and Marketing department to all staff within the department. Oversee the articulation of the organization’s sales and marketing strategies and ensure alignment with the company’s corporate strategy, goals, and objectives. Champion the design and deployment of effective customer acquisition, retention and relationship management strategy/framework to sustain and expand the organization’s clientele. · Institutionalize a customer service-oriented culture in the sales workforce and champion capacity building efforts for all categories of staff within the department. Provide overall guidance and direction in the execution of the department’s functions and activities. Approve and coordinate the execution of the department’s work programs and plans. Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company. Develop and implement a comprehensive sales and marketing plan to acquire significant clientele from identified customer segments. Ensure the deployment of effective market penetration and market share acquisition framework. Ensure the development and establishment of effective channel strategies to promote sales. ·Oversee the collation of market and industry business intelligence to support effective decision making. Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework. Stay abreast of market trends, customer needs, and competitor initiatives and devise strategies to optimally utilize market opportunities. Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry. Oversee the preparation of the department’s annual budget and monitor its implementation. Review the department’s performance against set targets on a periodic basis, and define action plans for improvement. Manage the human and material resources of the department to optimize performance and enhance the output.Assign detailed responsibilities to subordinates and supervise them to ensure timely delivery of high-quality results.Motivate, guide and ensure knowledge transfer and capacity building of subordinates.Review and authorize key expenditures/transactions of the Department inline with approved departmental budget and manual of authority Ensure periodic meetings to communicate departmental goals/targets and agreed on work plans. Prepare and agree on career development plans (in conjunction with HR Department) and conduct periodic performance appraisals for departmental staff. Prepare and submit periodic activity/management reports to the Managing Director, on the activities of the department. Act on behalf of, and perform any other duties that may be assigned by the Managing Director.
Key Requirements Education and Work Experience
Bachelor’s degree or equivalent in social sciences, marketing or business management discipline. Post-graduate degree in a relevant discipline. Minimum of thirteen (13) years relevant work experience with at least three (3) years in a senior management position.