Sales & Marketing Manager (FMCG)


Job Summary

Will be tasked with researching and developing different marketing opportunities and plans and implementing new sales plans.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 10 years

Job Description

Job Title: Sales and Marketing Manager (FMCG)

Job Location: Accra, Greater Accra

Job Description

  • Develop appropriate business strategies
  • Prepare business plans, budgets and any subsequent revisions
  • Review monthly business and financial performance against plans and budgets
  • Customer Relationships: Implement customer commitments, evaluate all customer complaints/issues
  • Ensure timely and satisfactory resolution of all customer complaints/issues
  • Implement a process which quickly/immediately surfaces and documents customer issues/complaints Internal Business Processes:
  • Ensure that all business and financial terms are agreed with the customer, documented and appropriately executed/signed-off.
  • Set up and document business processes which assure our revenues and deliver customer satisfaction.
  • Intermediate to advanced level of proficiency in the use of Microsoft (MS) Windows utilities/tools, MS Excel, MS Word, MS Power Point etc 

Qualification and Requirements

  • Candidates must have at least a First-Degree course and preferably a post graduate/professional qualification.
  • Decent looking person- Good Appearance.
  • Amiable character- Friendly Personality.
  • Must have good knowledge of supermarket sales operation and familiar with the heads or purchasing officers of such supermarkets. 
  • Minimum of 10 years working experience in sales and marketing with specific bias for sales and marketing of sugar, granulated sugar, cube sugar etc
  • She/he must be fluent in English and local languages spoken in the coverage area.
  • She/he must have extensive experience in managing and coordinating resources within the assigned territory.
  • Candidates must be between the ages of 35-45 years old.
  • Candidates should preferably, be already resident and proven within the coverage area.


  • Meeting Sales Goals
  • Motivation for Sales
  • Territory Management
  • Presentation Skills
  • Performance Management
  • Building Relationship
  • Emphasizing Excellence
  • Negotiation, Results Driven
  • Sales Planning
  • Managing Profitability 
  • Compliance: adheres strictly to organizational/sector policies and procedures. 
  • Integrity and confidentiality
  • Acceptability: personal style not abrasive to colleagues or customers
  • Ability to establish efficient and appropriate course of action for self; strong organizational skills
  • Work standards
  • Practical learning
  • Detail Handling
  • Energy
  • Efficiency and effectiveness
  • Personal organization and self-discipline
  • Punctuality
  • Attendance and Reliability

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