Job Summary

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 3 years

Job Description

  • Determines customers' needs and desires by specifying the research needed to obtain market information. 
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes. 
  • Assesses market competition by comparing the company's product to competitors' products. 
  • Provides source data for product line communications by defining product marketing communication objectives. 
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests. 
  • Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules. 
  • Brings new products to market by analyzing proposed product requirements and product development programs. Introduces and markets new products by developing time-integrated plans with sales, advertising, and production. 
  • Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders. 
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. 
  • Contributes to team effort by accomplishing related results as needed.

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