Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction.
Minimum Qualification: Degree
Experience Level: Management level
Experience Length: 3 years
Determines customers' needs and desires by specifying the research needed to
obtain market information.
Recommends the nature and scope of present and future product lines by
reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to
Provides source data for product line communications by defining product
marketing communication objectives.
Provides information for management by preparing short-term and long-term
product sales forecasts and special reports and analyses; answering questions and requests.
Facilitates inventory turnover and product availability by reviewing and adjusting
inventory levels and production schedules.
Brings new products to market by analyzing proposed product requirements and
product development programs. Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Determines product pricing by utilizing market research data; reviewing
production and sales costs; anticipating volume; costing special and customized orders.
Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Contributes to team effort by accomplishing related results as needed.