Marketing Officer

A Reputable Company

Job Summary

Oversees the marketing department and provides direction and feedback on major projects. Makes key decisions regarding product distribution, budgeting, branding, and sales.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

  • Assist in the development of all strategic and tactical marketing initiatives and plan
  • Create and implement marketing/media plans that include print, online, trade shows and social networking opportunities
  • Concept and write branded advertising campaigns, white papers and other technical content.
  • Conduct market research to identify effective promotional methods and negotiate media contracts.
  • Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
  • Traffic all advertisements to appropriate publications and online venues.
  • Develop and maintain internal communication systems (intranet, newsletters, emails, corporate announcements).
  • Manage corporate email signatures and mini signature campaigns
  • Create, maintain and strengthen Company’s overall brand in all forms of media
  • Organize and streamline service offerings into customer friendly concepts.
  • Manage printers and other promotional vendors.
Web
  • Manage the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant
  • Write, execute, and deploy email marketing campaigns and web content.
  • Consider new ways to further develop our corporate site in order to make it a selling tool.
  • Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
  • Create and periodically refresh customer sub-sites with relevant information.
Events
  • Coordinate and organize all trade/exhibition show arrangements
  • Assist in the development and execution of corporate events
  • Provide support during customer visit and external audits
Public Relations
  • Solicit editors of targeted publications for editorial opportunities and negotiate programs.
  • Create and execute publicity campaigns and press releases.
  • Write and concept advertorials in addition to getting them published.
  • Manage all social media sites by keeping them active and dynamic.


Qualification and Requirements
  • A minimum of a Degree
  • Applicant's should have not less than 2 years experience

 
Person Specifications
  • Bachelor’s Degree in Business, Communications, Marketing, or other related field, and two to four years related experience.
  • Demonstrated background in content management, creative writing, advertising concepting, direct mail, print, media negotiations, and electronic advertising.
  • Advanced skills in Microsoft PowerPoint, Excel, and Word; Office 365/Skype; and basic skills or knowledge of Photoshop, Illustrator and In Design.
  • Superior creative and technical writing skills.
  • Keen eye for detail and ability to produce high quality content.
  • Demonstrated experience in internet architecture, direct mail, print and electronic advertising.
  • Strong creativity and marketing skills.
  • Ability to generate multiple and varied ideas
  • Experience representing corporations at trade events/exhibitions.
  • Organizational and time management skills. Complete work within established time frames.
  • Ability to prioritize and coordinate multiple projects and competing work demands. Ability to seethe “big picture” while managing several small projects.
  • Ability to work independently and be self-motivated.
  • Ability to carry out instructions furnished in written or oral form.
  • Excellent verbal communication skills.
  • Ability to report work orally or in writing to supervisor as required.
  • Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
  • Ability to problem-solve job-related issues.
  • Ability to maintain confidentiality of information regarding company financial and other information.

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