Manager, PBB Marketing

Job Summary

Perform duties of a Manager, PBB Marketing

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

Marketing: defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.

Job Purpose

To lead and manage business’s marketing and communications function.
To build and drive perceptions of business’s offerings to relevant customer segments.
To use marketing and communication to stimulate profitable growth in business.

Key Responsibilities/Accountabilities

Strategic and Business Goal Management

Contribute to the development of robust Business Strategies.
Distil, develop and implement appropriate marketing strategies and plans consistent with the business objectives.
Promote Retail capability and position business as a leader in giving customers good value and services in selected market and product segments.
Co-create local market plans with units and develop a cache of best practices for easy reference and application.
Provide internal consulting service to business

 

Product development

Support in new product development and enhancements to strengthen business’s competitive position.

Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.

Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action

Brand Management

  • Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
  • Drive brand awareness, stature and relevance
  • Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
  • Maximise brand value and ensure this translates into business profitability

 

 

Advertising, Communication, Customer Value Proposition and Experience Creation

Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits

  • Drive marketing strategies that deliver against agreed business strategies
  • Induce consideration to acquisition in defined market segments
  • Manage all aspects on communication of product development and/or enhancement including promotion
  • Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments
  • Package and share market and customer insights with business
  • Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings
  • Extract value by driving usage and supporting business efforts to maximise lifetime value of core transactional relationships
  • Monitor and measure customer experience with the aim of consistently improving the quality of the experience
  • Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.
  • Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.
  • Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved.
  • Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.
  •  Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.
  • Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.
  • Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.
  • Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.
  • Contribute to the up skilling of marketing and communications competencies and capabilities within business
  • Demonstrate leadership in thought, products, and services
  • Grow and enhance key stakeholder relationships
  • Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities
  • Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand

 

Service delivery

  • Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy
  • Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.
  • Support the running of internal customer service awareness and compliance programmes

 

Staff Engagement

  • Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.
  • Co-create and lead staff engagement campaigns
  • Grow and sustain a self nourishing internal culture
  • Drive internal brand appeal through vibrant communication and internal marketing.
  • Develop and lead staff product knowledge and customer satisfaction projects and programmes

Product development

 

 

 

  • Support in new product development and enhancements to strengthen business’s competitive positiion
  • Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.
  • Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action

 

 

 

Brand Management

 

Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
Drive brand awareness, stature and relevance
Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
Maximise brand value and ensure this translates into business profitability

Advertising, Communication, Customer Value Proposition and Experience Creation

 

Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits

Drive marketing strategies that deliver against agreed business strategies

Induce consideration to acquisition in defined market segment

Manage all aspects on communication of product development and/or enhancement including promotion

 

Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments.

 

Package and share market and customer insights with business

 

Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings.

 

Extract value by driving usage and supporting business efforts to maximize lifetime value of core transactional relationships.

Monitor and measure customer experience with the aim of consistently improving the quality of the experience.

 

Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.

Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.

 

Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved

 

Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.

 

Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.

 

Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.

 

Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.

 

Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.

 

Contribute to the up skilling of marketing and communications competencies and capabilities within business

 

Demonstrate leadership in thought, products, and services

 

Grow and enhance key stakeholder relationships

 

Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities

 

Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand

 

 

 

Service delivery

 

Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy

 

Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.

 

Support the running of internal customer service awareness and compliance programmes

 

Staff Engagement

Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.

 

Co-create and lead staff engagement campaigns

 

Grow and sustain a self nourishing internal culture

 

Drive internal brand appeal through vibrant communication and internal marketing.

 

Develop and lead staff product knowledge and customer satisfaction projects and programmes

 

Key performance measures

Business strategy formulation and delivery

Acquisition and usage of products, services and offering

Quality of marketing support offered to units and networks

Maximisation of brand equity

Delivery on timelines and KRAs

Projection of business’s leadership in products, services and social relevance.

 

Preferred Qualification and Experience

Qualification

1st/2nd degree in Business Administration or Marketing

Membership of Chartered Institute of Marketing and Institute of Public Relations or its recognised equivalent, plus a

High level understanding of the financial services industry

Experience

  • Approximately 5- 10 years experience in a marketing management role focusing of the • implementation of action plans.

 

Knowledge/Technical Skills/Expertise

  • Significant exposure to service marketing management

.

  • Project management experience.

 

  • Considerable business acumen and financial budgeting exposure

.

  • Excellent customer and delivery orientation.

 

  • Dexterity in managing teams and working with multiple stakeholders

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