Head of marketing

A Reputable Company

Job Summary

He/She will oversee all marketing activity for both the core Sports betting product, as well as the casino He/She will be responsible for both online and offline marketing, you will be experienced in digital marketing techniques such as SEO, PPC, affiliates and display, as well as eCRM He/She will also have an appreciation for offline advertising and PR He/She will be the owner of the marketing budget and be responsible for ensuring it is spent in the best possible way

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

A Reputable Company seeks the services of a Head of Marketing

 

Job Title: Head of Marketing

 

Job Location: Accra, Greater Accra

 

Job Description

  • To set the digital marketing strategy, advising on methods for targeting and achieving core business KPI’s, including PPC, SEO, affiliates and social advertising

Idea generation

  • To constantly be thinking of new ways of acquiring new customers
  • To produce online advertising when necessary, ensuring the brand, look and messaging is correctly represented
  •  Reporting on above activities, analysing and interpreting trends and providing actionable insights based data

Offline Marketing

  • To set the strategy for the above the line advertising programme, in terms of both media choice and creative messaging
  • Alongside the product manager, oversee all offline adverts, including billboards, daily ads as well as ad-hoc campaigns 
  • Ensure that the creative execution is always on brand and of a high standard
  • Oversee the PR strategy ensuring the business gains relevant coverage around the sporting calendar

Customer Relationship Management

  • To own the strategic customer lifecycle, from welcome phase through to churn prevention
  • Develop contact strategies that are specific to customer segments, by tailoring offers, timing, messages, products and channels
  • To then measure the effectiveness of all direct marketing activity, whether that be strategic, tactical, triggered or ad-hoc, demonstrating ROI

Social media

  • Drive increased following on chosen social media platforms and be responsible for hitting agreed targets
  • With Brand Manager, ensure all content is on brand and compelling to drive engagement
  • Own social media strategy, from platform choice through to measurement, best practice content creation and amplified share of voice

Management

  • Manage the whole marketing department (team of upto 2-4) ensuring they are suitably challenged and performing their roles to the required standard

Budget Management

  • As the owner of the marketing budget, be responsible for reporting, tracking and managing how it is spent, keeping the overall spend in line with target.
  •  To adjust spend accordingly throughout the year as the demands of the business change

Offer management

  • To create compelling customer offers, that drive acquisition and retention in a measurable manner: always keeping an eye on recruiting the right type of customer

 

 

Qualification and Requirements

  • A marketing all-rounder who gets both online and offline marketing techniques
  • Experience in managing PPC, SEO affiliate and online advertising campaigns
  • A good understanding of digital marketing measurement, PPC, SEO affiliates etc
  • An understanding of core direct marketing principles – segmentation, CRM, customer journey etc
  • Results focused: Passionate about return on investment. Uses customer insight in order to drive profitable activity
  • Excellent communicator: must have the ability to turn complex reports into clear and concise communications
  • Flexible in approach; ability to multitask and manage varied activities as well as work well under pressure; a great attention to detail and focus on quality

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