Concept Manager


Job Summary

Planning, coordinating and analysing marketing activities to increase awareness, sign ups and retention, as well as identifying new ideas for benefits, marketing initiatives and much more.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description


  • Develop and lead concept strategy, by establishing mid and long term business plan
  • Analyze competitors’ activities in Africa and assess opportunities for business development.
  • Formulate and implement specific strategy in defined focused countries in alignment with the Regional sales organization, HQ and relevant supporting departments
  • Set-up, Lead and deploy strategic cooperation with key partners
  • Plan and steer profitability of the concept as well as other defined KPI’s
  • Organize, lead, & participate in regular and Ad Hoc meetings
  • Report to Automotive Aftermarket Regional Director and President

Competencies and Qualifications

  • University degree in marketing, business administration or its equivalent.
  • Minimum of 10 years Business Management (profit center) experience in a managerial position.
  • Minimum of 5 years working experience in franchise or network concept
  • Technical understanding of the automotive industry is a plus
  • Excellent negotiation skills and Strong target orientation.
  • High efficiency on time management, strong communication skills, ability to build sustainable relationships
  • Excellent Project Management Skills
  • Fluent in English, French and German are a plus
  • Willingness to travel frequently
  • PC literate with excellent skills in MS Word, Excel, PowerPoint, and Outlook

Reporting Line

Regional Director (West and Central Africa) - Project Lead Workshop concepts (Africa) - Concept Manager (Africa)

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