Area Sales Executive (Wa) Oil/Rice/Soap


A reputable Company

Job Summary

To expand the Company's Product in General Trade, Modern Retail Format (MRF), Hotel, Restaurant and Catering (HORECA) and Institutions (INS).

  • Minimum Qualification: HND
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description


To expand the Company's Product in General Trade, Modern Retail Format (MRF), Hotel, Restaurant and Catering (HORECA) and Institutions (INS)


Job Description

  • Responsible to get product ranged in all Large Format Retails / ModernTrade where the company is  presently not doing any business.
  • Achieving sales target and increasing market width and depth.
  • Will take care of all key accounts/Retailers for Primary and secondary sales.
  • Making stock available on all Key Accounts/General Trade, maintaining display.
  • Training Promoters, Push sale through Promoters.
  • Maintaining relationship with Retailer, Store managers and Department managers.
  • Manage, coordinate and motivate company sales and marketing functions to achieve required sales targets.
  • Should have knowledge of how to place our product and develop a smooth sales cycle in the ModernTrade/ General Trade
  • Develop and coordinate sales release market information, competitors information and pricing, based on customer requirements and feedback for our products and services.
  • Close follow ups with Key accounts (Po to Payments)
  • Regular business review with Key accounts 
  • Monthly Reconciliation of accounts
  • Provide inputs to the product team on innovative ideas for creating strong equity of company product in the ModernTrade channels
  • Negotiating shelf space and visual merchandising
  • Terms of Trade Finalization. Lead with direct team responsibilities 
  • Manage relationships at stores, distribution centers, zonal offices of all the Modern Trade chains
  • Lead a team of merchandisers & promoters to drive visibility and off takes through the modern trade outlet
  • Coordinate with Modern Trade/HORECA/Institutions account teams and customer marketing teams on plans and inputs to maximize sales from the channel
  • Forecast and report sales for the defined geography
  • Maintains and expands customer base by counseling Key Accounts / channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities.
  • Act as a main contact for existing and new customers of Modern Trade and General Trade

Qualification and Requirements

  • A minimum of an HND,Degree and Masters
  • At least 5 years of experience in related field 

Departmental Relations:

  • Maintains contact with other Departments like Accounts, Logistics, Commercial.


Retail Marketing / Business Development

  • Formulating & implementing strategies and reaching out to unexplored market segment/ customer groups for business expansion.
  • Organising promotional campaigns for new product development; focusing on brand establishment
  • Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies.


Channel & Distribution Management

  • Developing business partners to expand product reach in market and launching new product.
  • Enabling business growth by proper handling of the channel network involving product promotion, business development & product launch activities.
  • Mapping distribution networks by helping the distributors to achieve goals set by the company, resulting    in deeper market penetration and reach. 

Relationship Management

  • Building & maintaining relations with clients, generating business from the existing accounts and achieving    profitability & increased sales.
  • Interfacing with clients for suggesting the most viable product range and cultivating relations for securing repeat business.

Team Management

  • Leading, nurturing & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.
  • Imparting organization training programme for new recruits, while ensuring their career development and positive contribution to the company.
  • MIS : Proper reporting of MIS of territory.


Skills and Qualifications:

  • Meeting Sales Goals,
  • Motivation for Sales,
  • Territory Management,
  • Presentation Skills,
  • Building Relationships,
  • Emphasizing Excellence,
  • Negotiation, Results Driven,
  • Sales Planning,


Personality Competencies:

  • Ability to work in team
  • Ability to communicate effectively with in the
  • Ability to resolve conflicts
  • Honesty

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