Area Sales Executive (Accra) Oil/Rice

JOB PURPOSE

To expand the Company's Product in General Trade, Modern Retail Format (MRF), Hotel, Restaurant and Catering (HORECA) and Institutions (INS)

Job Description

• Responsible to get product ranged in all Large Format Retails / ModernTrade where the company is  presently not doing any business.
• Achieving sales target and increasing market width and depth.
• Will take care of all key accounts/Retailers for Primary and secondary sales.
  
• Making stock available on all Key Accounts/General Trade, maintaining display.
• Training Promoters, Push sale through Promoters.
• Maintaining relationship with Retailer, Store managers and Department managers.
• Manage, coordinate and motivate company sales and marketing functions to achieve required sales targets.
• Should have knowledge of how to place our product and develop a smooth sales cycle in the ModernTrade/ General Trade
• Develop and coordinate sales release market information, competitors information and pricing, based on customer requirements and feedback for our products and services.
• Close follow ups with Key accounts (Po to Payments)
  
• Regular business review with Key accounts
  
• Monthly Reconciliation of accounts
• Provide inputs to the product team on innovative ideas for creating strong equity of company product in the ModernTrade channels
• Negotiating shelf space and visual merchandising
• Terms of Trade Finalization. Lead with direct team responsibilities 
• Manage relationships at stores, distribution centers, zonal offices of all the Modern Trade chains
• Lead a team of merchandisers & promoters to drive visibility and off takes through the modern trade outlet
• Coordinate with Modern Trade/HORECA/Institutions account teams and customer marketing teams on plans and inputs to maximize sales from the channel
• Forecast and report sales for the defined geography
• Maintains and expands customer base by counseling Key Accounts / channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities.
• Act as a main contact for existing and new customers of Modern Trade and General Trade

Qualification and Requirements

• A minimum of an HND, Degree and Masters
• At least 5 years of experience in related field 

Departmental Relations:

• Maintains contact with other Departments like Accounts, Logistics, Commercial.

Retail Marketing / Business Development

• Formulating & implementing strategies and reaching out to unexplored market segment/ customer groups for business expansion.
• Organising promotional campaigns for new product development; focusing on brand establishment
• Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies.

Channel & Distribution Management

• Developing business partners to expand product reach in market and launching new product.
• Enabling business growth by proper handling of the channel network involving product promotion, business development & product launch activities.
• Mapping distribution networks by helping the distributors to achieve goals set by the company, resulting    in deeper market penetration and reach. 

Relationship Management

• Building & maintaining relations with clients, generating business from the existing accounts and achieving    profitability & increased sales.
• Interfacing with clients for suggesting the most viable product range and cultivating relations for securing repeat business.

Team Management

• Leading, nurturing & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.
• Imparting organization training programme for new recruits, while ensuring their career development and positive contribution to the company.
• MIS : Proper reporting of MIS of territory.

Skills and Qualifications:

• Meeting Sales Goals,
• Motivation for Sales,
• Territory Management,
• Presentation Skills,
• Building Relationships,
• Emphasizing Excellence,
• Negotiation, Results Driven,
• Sales Planning,

Personality Competencies:

• Ability to work in team
• Ability to communicate effectively with in the
• Ability to resolve conflicts
• Honesty