Area Sales Executive (FMCG)

A Reputable Company

Job Summary

Conducting market research to identify selling possibilities and evaluate customer needs

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

Key Responsibilities and Tasks
  • Responsible to get product ranged in all Large Format Retails / ModernTrade where the company is presently not doing any business. Achieving sales target and increasing market width and depth.
  • Will take care of all key accounts/Retailers for Primary and secondary sales.
  • Making stock available on all Key Accounts/General Trade, maintaining display.
  • Training Promoters, Push sale through Promoters.
  • Maintaining relationship with Retailer, Store managers and Department managers.
  • Manage, coordinate and motivate company sales and marketing functions to achieve required sales targets.
  • Should have knowledge of how to place our product and develop a smooth sales cycle in the ModernTrade/ General Trade
  • Develop and coordinate sales release market information, competitors information and pricing, based on customer requirements and feedback for our products and services.
  • Close follow ups with Key accounts (Po to Payments)
  • Regular business review with Key accounts
  • Monthly Reconciliation of accounts
  • Provide inputs to the product team on innovative ideas for creating strong equity of company product in the ModernTrade channels
  • Negotiating shelf space and visual merchandising
  • Terms of Trade Finalization. Lead with direct team responsibility
  • Manage relationships at stores, distribution centers, zonal offices of all the Modern Trade chains
  • Lead a team of merchandisers & promoters to drive visibility and off takes through the modern trade outlets
  • Coordinate with Modern Trade/HORECA/Institutions account teams and customer marketing teams on plans and inputs to maximize sales from the channel
  • Forecast and report sales for the defined geography
  • Maintains and expands customer base by counseling Key Accounts / channel sales
  • Managers; building and maintaining rapport with key customers; identifying new customer opportunities.
  • Act as a main contact for existing and new customers of Modern Trade and General Trade

Departmental Relations:
  • Maintains contact with other Departments like Accounts, Logistics, Commercial.

Retail Marketing / Business Development
  • Formulating and implementing strategies and reaching out to unexplored market segments customer groups for business expansion.
  • Organizing promotional campaigns for new product development; focusing on brand establishment.
  • Gathering market intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies.
Channel And Distribution Management
  • Developing business partners to expand product reach in market and launching new product.
  • Enabling business growth by proper handling of the channel network involving product promotion, business development & product launch activities.
  • Mapping distribution networks by helping the distributors to achieve goals set by the company, resulting in deeper market penetration and reach. 

Relationship Management
  • Building and maintaining relations with clients, generating business from the existing accounts and achieving profitability and increased sales.
  • Interfacing with clients for suggesting the most viable product range and cultivating relations for securing repeat business.

Team Management
  • Leading, nurturing & monitoring the performance of the team to ensure efficiency in process operations and meeting of individual and group targets.
  • Imparting organization training programme for new recruits, while ensuring their career development and positive contribution to the company.
MIS : Proper reporting of MIS of territory.

Skills and Qualifications:
  • Meeting Sales Goals
  • Motivation for Sales,
  • Territory Management,
  • Presentation Skills,
  • Building Relationships,
  • Emphasizing Excellence,
  • Negotiation, Results Driven,
  • Sales Planning,
  • Personality Competencies:
  • Ability to work in team
  • Ability to communicate effectively with in the
  • Ability to resolve conflicts
  • Honesty

Candidates Should have Experience from Some of the Companies Below:

  • Promasidor
  • Colgate
  • Nestle
  • Unilever
  • P&G
  • Mcvities
  • MultiproFar
  • East Mercantile

LINE OF REPORTING -- Area Sales Executive (MRF, HORECA & INS)

Area Sales Manager
Area Sales Executive (MHI)

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A Reputable Company
Accra & Tema Region
| Full Time |
Job Function: Sales
A Reputable Company
Accra & Tema Region
| Full Time |
Job Function: Sales
Accra & Tema Region
| Full Time |
GHS 300 - 599
Job Function: Sales
A Reputable Company
Accra & Tema Region
| Full Time |
Job Function: Sales