Offline Campaign Marketer

A Reputable Advertising Company

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A Reputable Advertising Company seeks the services of an Offline Campaign Marketer


Job Title: Offline Campaign Marketer


Job Location: Accra, Greater Accra


Job Description


  • Coordinate with digital colleagues to ensure omnichannel marketing campaign execution
  • Communicate with colleagues and share insights on Slack
  • Utilise Trello to update task status
  • Weekly strategic call with Head of Marketing
  • Weekly ongoing tasks meeting with CEO(s)


  • Report on impact of campaigns
  • Report on impact of referral traffic 
  • Update Buzzstream and PR documentation 
  • Update Offline Master as required


  • Project manage all assigned campaigns and activities including reporting in line with ROAM structures and standards
  • Network to build partnerships with local professional bodies, private companies, governments, media outlets, press, blogs and influencers
  • Build close connections to the media to capitalise on PR opportunities
  • Effectively execute media buying activities with allocated budget 
  • Researching, writing and distributing press releases and guest blog posts in various formats to targeted media
  • Devising and coordinating photo opportunities with press 
  • Organising events including press conferences, exhibitions, open days and press tours
  • Sourcing and managing speaking and sponsorship opportunities
  • Write, have approved on time and record results in campaign, partnership and event briefs
  • Work with the Business CEOs to manage offline budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce impact on core KPIs for brand
  • Ideation of omnichannel campaigns
  • Effectively execute media buying activities, events and other offline initiatives
  • Build relationship with valuable partners on ground
  • Build relationship with in-house sales team and other key stakeholders


Key Relationships:

  • Business CEOs
  • Head of Marketing
  • Marketing Coordinator
  • Offline Campaign Marketer colleagues
  • CMO


Qualifications and Requirements

  • A minimum of a degree is required
  • At least 3-5 years work experience

This job originally appeared elsewhere.



A Reputable Advertising Company

Job Level

Experienced (Non-Manager)


Greater Accra Region


Sales / Marketing / Bus. Dev.

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years

Application Deadline