Brand Building Specialist

Unilever Ghana Limited

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Unilever Ghana seeks the services of a Brand Building Specialist

 

Job Title: Brand Building Specialist

 

Job Location: Tema, Greater Accra

 

Job Description

Brand Management:

  • Coordinate and manage other functions to deliver set targets on brand
  • Ensure OTIF delivery of brand activities and Innovations
  • Ensure profitability and growth of the variants being managed
  • Assist category manager in managing brand budget to deliver brand results
  • Assist category manager on all issues regarding to all the brand with particular focus on one
  • Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities

Brand Ownership and Reproting:

  • Be a source of all information regarding the brand and category
  • Update all brand information: 30 DAP, Volumes forecast
  • Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker)

Agencies Management:

  • Ensure that selected agencies deliver on clear KPIs regarding brand activities

Brand Strategy and Alignment:

  • Ensure all brand activities are in line with the brand key vision and category strategy
  • Participate and engage other functions during BMP process and ensure clear brand plans are developed for the next year
  • Assist in the execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy

Other:

  • Delivers specific brand projects eg. co-branding with a major retailer
  • Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability

 

Qualifications and Requirements

  • A minimum of a degree is required
  • 2-3 years experience in marketing and brand management

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