Area Sales Manager

Voltic Ghana Limited

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Voltic Ghana Limited seeks the services of an Area Sales Manager


Job Title: Area Sales Manager


Job Location: Takoradi, Western Region


Job Description

Sales Planning and Management:

  • Set Sales plans and strategies for achieving targets
  • Sales meeting with Sales Representatives in territory; set monthly sales targets, track sales, provide incentives to reach targets, where necessary
  • Route supervision [accompany sales representatives [3 times a week]
  • Manage specific distributors in terms of stocking and re-distribution


  • Key business initiate reports produced weekly. [Track sales, truck breakdown problems, promotional activities and recommendations for improvements]
  • Supervision and training of staff

Product Knowledge and Quality:

  • Compliance with quality assurance standards in terms of shelf life
  • Flavour stability and product coding systems to achieve proper stock rotation (FIFO) put in place

Market Execution:

  • Ensure that Sales people are merchandising the products according to the VGL Way standards
  • Conduct a monthly survey to ensure that the VGL Way standard is met
  • Daily sales tracking to ensure that targets will be met
  • Daily liaison with the Operations Department - production schedules to ensure that sales targets can be met
  • Ensure that the Warehouse delivers by loading the trucks timeously and accurately
  • Ensure proper stock rotation – minimize stock write offs
  • New outlet creation
  • Ensure that promotions are effective
  • Ensure that all the coolers are properly merchandised
  • Ensure that promotional materials are in all the outlets

Market Intelligence:

  • Pricing survey and competitor activity are monitored for effective management decisions
  • Competitor activities, store activity, competitor store activity, competitive brands, competitive products identified and reported back to management


  • Follow up with credit customers when payments are due
  • Weekly meetings with Sales Representatives on debtors to minimize bad debts and debtor days
  • Signing off all credit sales and ensuring it gets to the approved credit customer
  • Debt verification of all credit customers to establish the true balance and necessary action taken to reconcile and balance with our books


  • Point of sales materials and signage at all times properly presented on outlets in the trade in one’s own territory

Other Duties:

  • Perform any other duties assigned by Management

Self Development:

  • Personal training needs identified and discussed with Management

Decision Making Powers:

  • Empowered to conduct sales promotions in his territory within budget
  • Adopt sales strategies as the market demands with the approval of the District Manager
  • Analyse sales problems and trade complaints and then make recommendations
  • Refer problems beyond own authority to District Manager


Qualification and Requirements 

  • A good university degree/ master’s degree will be an added advantage
  • A minimum of 3 years’ experience in the sales environment
  • Possession of a valid driver’s license with a clean record


Roles, Skills and Attributes Required

  • Communication skills
  • Presentations skills
  • Initiative, pro-active
  • Flexible
  • Ability to handle pressure
  • Work independently
  • Team player
  • Honest and disciplined
  • Responsible 
  • Leadership skills
  • Extrovert / social
  • Analytical skills (look at market and see opportunities)
  • Selling skills
  • Management skills
  • Ability to follow up and give feedback



Voltic Ghana Limited

Job Level

Manager (Staff Supervisor/Head of Department)


Western Region


Sales / Marketing / Bus. Dev.

Job Type


Minimum Qualification


Preferred Years of Experience

3 - 5 years