Why Your Employees Should Understand Your Business

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Do Your Employees Understand Your Business?

As a business owner, you see a brighter future and your utmost desire is to make an impact in the lives of the people in your society. Most importantly it is not just about making an impact or effecting a positive change, rather making a profit.

Would you like to be the business owner not making a profit? No way! The numbers count!

After all, it’s the returns that make it a business. And a business can only achieve its goals when the right people are in the right roles.

Now to the million-dollar question!

Do your employees understand your business?

As a small business owner, your goal is to become a household name in your industry. This requires the right people with the right mindset who understand what your brand stands for and what their responsibilities are to reach that pinnacle of success.

If the people you hire do not understand the vision of your business, this is a sure sign your business will struggle.

Here is why your employees must align with your vision.

1. They Become Highly Engaged

Most successful companies are built by highly engaged employees. This category of employees understand the business and its purpose. Highly engaged employees exhibit a sense of emotional attachment to their job and genuinely want the best for the business. Such employees portray a sense of responsibility and are good at what they do and they do it well. They are very collaborative and believe in teamwork. With an excellent attitude to work, they believe in the vision of the business and are always ready to go the extra mile to help the business grow.

If you have highly engaged employees in your company, this is a sign you are up for success. For instance, if the vision of your business is to be the best in eg; the tourism and hospitality industry in Ghana, it is imperative that all staff are aligned with this vision. This will influence their attitude towards work.

As an SME business owner, always make it a priority to communicate the vision of the business to new hires so they know what is expected of them as employees.

2. They Become Highly Effective

Every business strategy is geared towards providing a solution to an identified problem.  You cannot do it alone, and that’s why you need skilful professionals to drive this vision.  Highly effective employees are problem solvers. They have the ability to think through problems and provide objective solutions that meet the needs of your target audience. When employees understand your business, the job becomes easy to do.

3. They Thrive To Make An Impact

When employees understand the core values of your business, they are more likely to focus on their job and find ways to do it well and be productive. These types of employees feel fulfilled to be a part of the business because they know their efforts impact the success of the business.  When you hire new team members, make sure you monitor their performance and give them feedback as to how their performance affects the growth of your business. Don’t leave the performance of your employees to chance, they must align with your values and grow with you.

4. They Are Constantly Motivated

Do your employees understand your organizational culture and its effect on the business? If no, then you have a long way to go. Employees who are aligned with the business culture are self-motivated and this is seen in the results they produce.

“You can have the best strategy and the best building in the world, but if you don’t have the hearts and minds of the people who work with you, none of it comes to life.” – Renee West

Are you an SME business owner? We know how the growth of your business means a lot to you. We want to grow with you by helping you hire the right people the right way.

What is the Right Way?

  • Reliable – We give you access to a good volume of quality candidates that apply to your roles.
  • Efficient – Our platform allows you to easily sort and shortlist qualified candidates.
  • Affordable – We have a variety of well priced solutions for every budget.
  • Easy to Use – Our platform and processes are intuitive and convenient.

Let’s connect you to the best and brightest talents in Ghana in the most affordable, convenient, and reliable way.

Request a call now. 

Genevieve Amponsah
Genevieve is a Community Marketer at Jobberman Ghana, who focuses on developing content that answers your questions, whether you are a job seeker or an employer. Her experiences span from news & radio production, to content marketing, copy writing and voice over. She is a great storyteller.